WORK
Thoughtful work begins with clarity.
Every project starts by understanding what the business needs, what it wants to communicate, and what needs to take shape.
From there, strategy and design come together to create brands and digital experiences that feel intentional, cohesive, and distinctly their own.
01 / LETTERS FROM MARS
Story → Brand
A deeply personal story waiting to become something more.
The project began with an idea still taking shape. Through naming, creative direction, brand development, and digital design, Letters from Mars grew into a cohesive world where story, imagery, food, and thoughtful details could live together.
Letters From Mars
02 / FEAST WITH FRIENDS
Concept → Experience System
A gathering built around food, connection, and the simple pleasure of sharing a table.
The creative work focused on developing a recognizable visual identity and extending it across the many ways the experience came to life, from event communication and digital touchpoints to the materials that helped create a cohesive brand world.
Feast with Friends
03 / DIGITAL EXPERIENCE ECOSYSTEM
Digital Experience Ecosystem
Audience → Products & Content
An ecosystem of digital experiences created around a shared audience and the different ways she might want to connect, reflect, and participate.
The work brought together audience insight, content strategy, product development, and editorial design to turn individual ideas into thoughtful experiences, each with its own purpose while still feeling part of a larger whole.
04 / LOMITOS & MICHIS
Lomitos & Michis
Business → Digital Experience
Custom-made pet clothing needed a digital experience just as personal as the product itself.
The website was designed around the way the business actually works, bringing together playful visual direction, clear information architecture, and a custom ordering journey that makes a made-to-measure product easier to understand and order online.
THE CUSTOM EXPERIENCE
Designed around the way the business actually works.
A made-to-measure product needs more than a standard shopping experience.
The custom ordering journey guides customers from understanding the product to sharing the details needed to create it, including information about their pet, measurements, and the piece they have in mind.
By designing the experience around the actual ordering process, the website turns something highly personalized into a path that feels clear and easy to follow.
Course Project · Web Design
Selected as one of 20 finalists from approximately 2,000 submissions.
